The Personica Team

Our mission:

Helping restaurants build personal, lasting guest relationships and optimize profits with every transaction

Our Company Values

At Personica, we embody a culture of growth and hospitality, supporting each other
and our clients while always moving forward.


Have a growth mindset.

We view challenges as opportunities to learn, continually strive for improvement, and embody a positive, can-do attitude.


Choose action over stagnancy.

We work together to balance near-term milestones with long-term goals, support our colleagues and step up with extra help when it’s crunch time.


Be a Personica product expert.

We pride ourselves on being industry leaders who understand the needs of restaurants and their guests. We make decisions based on data rather than gut instincts, and strive to always be providing value to our customers.


Embody a spirit of hospitality.

We show care through our words and actions – for our colleagues, our clients, our community, our partners, and our investors.

Our Leadership

Personica’s leadership team brings expertise in CRM, analytics, mobile, SaaS, cloud computing, web applications, marketing, and professional services to the company. Our executives have broad industry experience, including the restaurant industry, retail, and professional services.

Andrew Feigenson
Dave Arthurs
Atanu Ghoshal
EVP, Finance
Mark Plourde
EVP, Sales
Mayank Patel
EVP, Strategy & Partnerships
Mike Mirkil
VP, Marketing
Ted Babcock
VP, Analytics Services
Bridget Mackinson
Director, Product Management
Jes Karg
Director, Product Management
Jeff Cole
Director, Product Management
Neeraja Sharma
Sr Manager, HR
Jynessa Mason
Manager, Analytics

Cultural Icons

Each month, the Personica team nominates one of our own to be the Cultural Icon of the Month.
This person is someone who has gone above and beyond while embodying our values of Growth, Action, Leadership, and Hospitality.

May 2021

Deanna Jordan

This month’s Cultural Icon is Deanna Jordan, Senior Marketing Strategist on our client marketing services team! Deanna has recently stepped up to learn more about Personica’s reporting and machine learning capabilities, and has demonstrated strong leadership within the marketing services team and throughout the company.

Congratulations, Deanna!

Join Us

Interested in joining us in advancing the future of restaurant marketing and analytics? Send us your resume at!