The Personica Team

Our mission:

Helping restaurants build personal, lasting guest relationships and optimize profits with every transaction

Our Company Values

At Personica, we embody a culture of growth and hospitality, supporting each other
and our clients while always moving forward.


Have a growth mindset.

We view challenges as opportunities to learn, continually strive for improvement, and embody a positive, can-do attitude.


Choose action over stagnancy.

We work together to balance near-term milestones with long-term goals, support our colleagues and step up with extra help when it’s crunch time.


Be a Personica product expert.

We pride ourselves on being industry leaders who understand the needs of restaurants and their guests. We make decisions based on data rather than gut instincts, and strive to always be providing value to our customers.


Embody a spirit of hospitality.

We show care through our words and actions – for our colleagues, our clients, our community, our partners, and our investors.

Our Leadership

Personica’s leadership team brings expertise in CRM, analytics, mobile, SaaS, cloud computing, web applications, marketing, and professional services to the company. Our executives have broad industry experience, including the restaurant industry, retail, and professional services.

Andrew Feigenson
Dave Arthurs
Atanu Ghoshal
EVP, Finance
Mayank Patel
EVP, Strategy & Partnerships
Rachel Dorfman
VP, Customer Success
Ted Babcock
VP, Analytics Services
Katharine Dalton
Director, Research Services
Jes Karg
Director, Product Management
Jeff Cole
Director, Product Management
Barb Young Vogt
Sr Enterprise Account Executive
Neeraja Sharma
Sr Manager, HR
Kelsey Verdier
Sr Manager, Marketing
Jynessa Mason
Manager, Analytics

Join Us

Interested in joining us in advancing the future of restaurant marketing and analytics? Send us your resume at!