The Personica Team
Our mission:
Helping restaurants build personal, lasting guest relationships and optimize profits with every transaction
Our Company Values
At Personica, we embody a culture of growth and hospitality, supporting each other
and our clients while always moving forward.
Growth
Have a growth mindset.
We view challenges as opportunities to learn, continually strive for improvement, and embody a positive, can-do attitude.
Action
Choose action over stagnancy.
We work together to balance near-term milestones with long-term goals, support our colleagues and step up with extra help when it’s crunch time.
Leadership
Be a Personica product expert.
We pride ourselves on being industry leaders who understand the needs of restaurants and their guests. We make decisions based on data rather than gut instincts, and strive to always be providing value to our customers.
Hospitality
Embody a spirit of hospitality.
We show care through our words and actions – for our colleagues, our clients, our community, our partners, and our investors.
Our Leadership
Personica’s leadership team brings expertise in CRM, analytics, mobile, SaaS, cloud computing, web applications, marketing, and professional services to the company. Our executives have broad industry experience, including the restaurant industry, retail, and professional services.
Andrew Feigenson
CEODave Arthurs
CTOAtanu Ghoshal
EVP, Finance

Mayank Patel
EVP, Strategy & PartnershipsRachel Dorfman
VP, Customer SuccessTed Babcock
VP, Analytics ServicesJes Karg
Director, Product ManagementJeff Cole
Director, Product ManagementBarb Young Vogt
Sr Enterprise Account ExecutiveNeeraja Sharma
Sr Manager, HRKelsey Verdier
Sr Manager, MarketingJynessa Mason
Manager, AnalyticsCultural Icons
Each month, the Personica team nominates one of our own to be the Cultural Icon of the Month.
This person is someone who has gone above and beyond while embodying our values of Growth, Action, Leadership, and Hospitality.

Pricing Analytics Team
For their individual and collective commitment, excellence, and on-time delivery of an astounding number of client reports in the first quarter of 2021. This team deserves to be recognized and celebrated for this accomplishment.
Ted Babcock, VP of Analytics Services, says, “The amount of work this team pulled together in Q1 is just extraordinary. They worked together to ensure every project was on time and well received, and I want to acknowledge their incredible achievement and thank every person on this team for their hard work.”
Join Us
Interested in joining us in advancing the future of restaurant marketing and analytics? Send us your resume at careers@personica.com!