.Profit

Don’t leave money on the table.

Our data-driven approach to menus and pricing analytics empowers you to make profitable decisions with confidence.

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Tackle today’s business realities. With Data.

Maximize revenue and mitigate risk with a fully optimized menu and pricing strategy.

Price Optimization

Unlock your pricing power with the industry’s most holistic pricing model. We use demand-based econometric pricing, advanced analytics, and risk assessment to give you profit-boosting, data-driven pricing recommendations with predictable results.

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Menu Optimization

Streamline, innovate, and engineer your menu for optimal profitability. We combine guest research, TURF (Total Unduplicated Reach and Frequency) analysis, transaction data, and our team’s restaurant business expertise to help you make profit-boosting menu choices.

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Competitor Menu Intelligence

Analyze competitor menu prices and items in your markets to discover potential revenue opportunities.

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Guest & Market Research

Build a deeper understanding of your customers and your position in the market. Our experts analyze social media data to gauge guest satisfaction and sentiment and help guide your marketing and pricing decisions.

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PriceWatch
On-demand Competitor Intel

.Receive menu prices for relevant brands.
.Access data via dashboards that can be used across your team.
.Customize your competitor set.
.View standard reports in days.

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PricePosition
Competitor Intel

.Select your competitors, key products and markets.
.Align your key products to comparable competitor menu items.
.Receive white glove support from Analysts and Researchers throughout project.
.Access data via custom dashboards that can be used across your team.
.Review comprehensive reports in 8-12 weeks.

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Digital Menu Optimization

Analyze product performance, competitor intel, and guest satisfaction to make sure the most profitable items have best placement on online menus.

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.Let’s get
started

Join more than 48,000 restaurants who are using data to create personalized guest experiences and maximize profits with Personica.