Twenty years ago, our former brand Fishbowl was founded by a team of restaurant professionals who wanted a better way to connect with their guests. They digitized the concept of the “business card in a fishbowl,” and invented the eClub. Over the last two decades we’ve added analytics software and Promotions, Price and Menu Optimization and Competitive Intelligence, the Engage platform, CRM, Loyalty, and digital data reports – becoming a full marketing technology suite.
We believe the future of customer relationships is rooted in personalization. And we know restaurants are great at it! But somehow with 2020’s massive digital transformation, those high-touch, high-reward guest relationships didn’t transfer into the world of online orders and contactless payments. The restaurant industry is poised to create highly personalized experiences, at scale, both online and on-premise. Personica is dedicated to helping the industry chart this new future, meeting each guest where they want, in the moment they want, the way they want and with the experiences they want.