Expertise
Our expertise is a result of deep experience in many technologies, applications, platforms, services, manufacturing, and backend management. Personica has expertise in all aspects of product development, starting from innovation, requirement gathering, specifications and then engineering the hardware, software, firmware, user interface, manufacturing, and packaging. Today’s products comprise of great deal of software. Our expertise includes enabling integration with web, mobile, anddevelopment of backend, administration management, and analytics.
Ux
Ux = User Experience
- Ux is a sum of many different disciplines and technologies. It is not just about design
- Ux is multimodal. It is more than a screen, keyboard, and mouse now, particularly on devices
- Ux is not just about mobile devices and web. Great hardware enables great software
- Ux is not just Web 2.0, SaaS, or social media. Great hardware enables great software
Ux must be the driving force throughout the product development and its life cycle.
Solutions
It’s difficult for a single organization to have expertise in the many facets of Ux. In-House development requires massive commitment of resources, both in design and engineering. Even more and specialized expertise is required for product development and manufacturing. Even when design is outsourced, there is no cohesive integration with internal teams. Each team has different mindsets, goals, and outcome is inferior Ux. Outsourced Engineering with a lack of focus on Design leads to a product designed by Engineers for Engineers. Personica offers solutions to enable superior Ux – User Experience.